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How to get The Blue Label on your product

The Blue Label is one of the most well-known brands in Denmark and is also found in more than 50 countries worldwide. On the following pages you will find information on how to get The Blue Label on your products.

The Blue Label is a well-known international allergy label.

The Blue Label was founded in the 80s by the non-profit organisation, Asthma-Allergy Denmark. Asthma-Allergy Denmark is a patient association for people with asthma and allergies and all our income goes into the work of the association untouched. The allergy brand is now international but is still based on the Danish values of health and credibility.

We strive to stay up-to-date on the latest scientific developments on skin allergy and we have a large network of skin and allergy clinics with in-depth knowledge of patients and clinical outcomes.

Allergy-labelled products can now be found in more than 50 countries and the market is on the rise. This is probably due to an increase in the number of people who are diagnosed with skin allergy in both the Nordic countries and the rest of the world. A recent European study shows, that up to 27% of adult Europeans aged between 18 and 74 years suffer from skin allergy. The increase in the number of people affected is also reflected in a growing interest in The Blue Label in both Nordic and international markets.

It is not only people with allergy who wants to choose products that carry The Blue Label. Many consumers want to be extra careful and therefore choose allergy labelled products for the sake of themselves and their loved ones.

Skin allergy develops from substances with which the skin comes into contact. Therefore, the ingredients of products to be used on the skin are an important issue to the consumer. Our logo on your products makes everyday life easier for the growing group of health-conscious consumers - and it makes a difference for you.

If you would you like to have your products carry The Blue Label, you can find more information on these pages about the application process, prices and the requirements we impose for products that may carry The Blue Label.

Read more:

Price for assessment and certification

Application procedure

Confidential information

Ingredients

Criteria

Marketing

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