PVP is used in cosmetic products and primarily has two functions: it keeps the product solidified and keeps the components dissolved. It may additionally be used in hair products, where it form a layer of film around and provides a hold on the hair. PVP is used with concentrations of 35% or less .
Potassium citrate is used for adjusting the pH-value in various products – including foods and in order to deactivate metal ions, thus extending the life of the product. The substance is additionally used in the treatment of kidney stones.
Potassium cocoate is extracted from fatty acids from coconut oil. It is used in cosmetic products, due to its emulsifying and cleansing properties. An emulsifier enables the mix of oily and watery components in a product, which is important in order for the product to keep its function.